While there are many brands out there who participate in Pride successfully, these examples are key because they address three very important questions: What is my brand doing internally to support LGBTQ+ rights? The Ali Forney Center is Americas largest community center helping LGBTQ+ homeless young people. Nordstrom celebrated Pride Month with a significant donation to support the transgender community. These statements deal with topics such as love, civil liberties, allyship, and embracing identity. Douglas Blair is a producer and special correspondent with "O'Connor Tonight" on the Salem News Channel. By now, brands understand that speaking up about social causes benefits them. Its a great idea to celebrate Pride Month with various activities, donations, and educational presentations, but dont let that celebration end once the month does. And how many are doing nothing, or even the opposite, behind closed doors? Then get The Morning Bell, an early morning edition of the days most important political news, conservative commentary and original reporting from a team committed to following the truth no matter where it leads. And, above all else, make sure your own workforce feels comfortable, supported, and heard. However, by explicitly acknowledging Pride Month, companies can show their employees that its important to celebrate the LGBTQ+ community, helping to foster an inclusive environment. Visit our library to install one of our pre-built workflows or for some killer marketing inspiration. But events like Pride Month are a rare exception to the rule: Less is more. If you have a lot to say in your Pride campaign, go ahead and say it. Here at RippleMatch, we also made sure to celebrate Pride all month long. In other words, its always important to be genuine and practice what you preach. So by choosing to support a less well-known organization, Mavi comes across as being well connected with the LGBTQ+ community, rather than as yet another brand exploiting Pride to sell a few rainbow tote bags. A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. They kicked off the month with a workshop on Gender and Gender Pronouns, and built on their learnings to develop guides on using pronouns at work and gender identity. This cookie is set by GDPR Cookie Consent plugin. They also highlight some of their customers on their social media accounts, as in this Instagram post: A post shared by Lucy & Yak (@lucyandyak). If a brand cannot speak to how it plans to directly support and advocate for the LGBTQ+ community, then it should not join trending social conversations or benefit from high engagement rates during Pride Month. Its not a one-and-done Pride Month situation. As leaders in our community continue to push for the passage of this landmark legislation in the Senate, we call on our allies across the country, including corporations and those in the business community, to publicly speak out in support of the Equality Act. Which is precisely what Levis does here: There are a couple of factors that make this an effective email. Brands that have established genuine relationships with the LGBTQ+ community can enhance their support through Pride Month corporate messages. Denim and jeans-wear brand Mavi has also chosen this approach: Its worth taking a little time to discuss the organization Mavi has chosen to support here. Examples of Pride Month ideas for the office include LGBTQ+ historic sites and landmark visits, charity donations, and office Other great ideas for celebrating Pride Month at your organization include hosting educational panels with members of the LGBTQ+ community, organizing a charity or fundraising event for a local or national charity, holding inclusion workshops, and hiring LGBTQ+ speakers to discuss their experiences. Angela has a Master of Fine Arts in Creative Writing and worked as a community manager with Yelp to plan events for businesses. And if it doesnt, itll have to explain why. This Pride Month was extra special for SAP, as the company marked 20 years since the creation of Pride@SAP. However, if you would like to, you can change your cookie settings at any time. The LGBTQ+ community has had to fight for acceptance, inclusion, and civil rights in a society that has historically shunned their very And make sure your rainbow logos and campaigns include ALL the colors that represent the LGBTQ+ community, as seen below. Until that reality sinks in, companies should give Americans a break and should leave rainbows to the rain. Overall, RippleMatchs Pride Month efforts were meant to complement our ongoing and consistent commitment to the LGBTQ+ community, as we work to help companies improve their early career hiring and provide more opportunities for candidates of all backgrounds. Levis hasnt introduced this new product for fun; it wants to make money from the LGBTQ+ community and its allies. Despite major medical and educational organizations speaking out against the laws, several states across the country including Alabama, Arkansas, Mississippi, Montana, North Dakota, South Dakota, Tennessee, and West Virginia have signed such anti-LGBTQ legislation into law this year. Does this campaign align with who we are and what we do as a brand? Consumers are becoming increasingly distrustful around this issue, with 50 percent of Americans saying theyre more likely to see Pride-themed products or content as a marketing tactic rather than a genuine reflection of the brands values. On Day One of Pride Month, Disney was hit with a sexual discrimination lawsuit, and the company has faced criticism for under-representing the LGBTQ+ Companies must create inclusive environments for their employees in order to ensure theyre happy, feel safe, and are able to work to the best of their abilities. As weve seen from the previous examples in this article, lots of brands use their Pride Month emails to donate to relevant charities. Only through our love and friendship can we create the illusion for the moment that were not alone. Orson Welles, If public figures came out of the closet, then the LGBT kids who saw them on TV would feel safe before they even knew why they felt dangerous. 7 of the Best Pride Month Email Examples Weve Seen, AT&T and Anheuser-Busch to the Coca-Cola Company and General Motors, 7 Simple Email Segmentation Ideas (for DTC Brands). Pride Month is a time when people come together to celebrate, honor, and show support for the LGBTQ+ community and its allies. These cookies track visitors across websites and collect information to provide customized ads. Black Lives Matter is a LGBTQ issue. Consumers are too smart for that. (Also, note how they respond to Instagram users in the comments on their post. So, if your brand is active in its support of the LGBTQ+ community, and is ready to take a stand on social media, how can you make sure your Pride campaign lands well with your audience? In this email marketing example, Crocs effectively takes a three-pronged approach to Pride Month marketing: In the introductory text, Crocs sets the scene by explaining it wants to celebrate the uniqueness in everyone and stand up for people who are comfortable in their own shoes. Records the default button state of the corresponding category & the status of CCPA. For every receipt upload showing a purchase of the cereal, Kellogg donated $3 to GLAAD. Be outraged, offended, angry and intolerant of any discussion or any one who describes you as unequal, undeserving or unnatural for being just as you are. Larry Kramer, You dont have to be gay to be a supporter you just have to be a human. Daniel Radcliffe, This is why homophobia is a terrible evil: it disguises itself as concern while it is inherently hate. Tyler Oakley, The beauty of standing up for your rights is others see you standing and stand up as well. Cassandra Duffy, We need, in every community, a group of angelic troublemakers. Bayard Rustin, I hate the word homophobia. We should not be ashamed of who we are. Sylvia Rivera, Dont let anyone define you. Creating an employee resource group where LGBTQ+ members and allies can come together is a good start. Why is June Pride Month? Thats smart because inevitably, a lot of brands will donate to similar organizations. By clicking Stay Informed, I would like to receive marketing information from Khoros via email and/or phone. Fortunately, its extremely easy to do that. A line can be straight, or a street, but the human heart, oh, no, its curved like a road through mountains. Tennessee Williams, Love doesnt care how much money you have. The companys employees will also serve as mentors through the program. The companys Pride+ Employee Resource Group organized the chat between DTCCs Head of Diverse Talent Management & Advancement and Angelica Ross, a producer, actress, and founder and CEO of TransTech Social Enterprises. Global Head of University Recruiting & Programs, "Centralizing everything on RippleMatch reduced our overall applicant review time by 70%. LinkedIn sets this cookie for LinkedIn Ads ID syncing. For one thing, Levis has teamed up with queer feminist campaigner and designer Fresco Steez to launch a custom Pride jacket. The company also worked to highlight LGBTQ+ innovators in STEM and supported the ongoing efforts of their PRIDE Employee Resource Group. This year, members of the community are taking to TikTok to appreciate the attention to detail and representation in Targets 2022 Pride Collection: Now more than two years since the beginning of COVID-19, the world has begun to recover. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These types of missteps can range from tone-deaf to downright offensive, so if youre not sure if your Pride campaigns or celebrations will be received well, its best to put them on hold until you work with your HR department and or a committee of volunteer employees who want to get involved. They also host a speaking series with LGBTQ+ athletes and allies about discriminatory federal laws and how to support the next generation. Its a time of celebration, reflection, and progress. 67.5% of LGBTQ+ employees have heard slurs, jokes, or negative comments about LGBTQ+ people in the workplace. It must be said that these arent perfect responses. And how exactly did they elevate these stories, you ask? Be careful not to leverage LGBTQ+ people in your advertising campaigns in a way that tokenizes or stereotypes these communities. (Photo: Justin Sullivan/Getty Images), Douglas Blair We believe that its possible to do bothto offer a broad range of viewpoints in our bookstore, and support diversity, equity, and inclusion.. Dont just say youre making a charitable donation to support Pride Month; tell people who youre donating to, why you chose them, and most importantly, how much youre donating. Companies also took advantage of the ability to connect online by hosting worldwide events to bring their entire organizations together, regardless of geographical distance. Its also important to host events around the year that reflect your LGBTQ+ team members, and uplift the voices of your LGBTQ+ employees, and put resources and dollars behind diversifying and educating your company. Define yourself. Harvey Fierstein, I think being gay is a blessing, and its something I am thankful for every single day. Anderson Cooper, I believe that telling our stories, first to ourselves and then to one another and the world, is a revolutionary act. Janet Mock, Openness may not completely disarm prejudice, but its a good place to start. Jason Collins, Why is it that, as a culture, we are more comfortable seeing two men holding guns than holding hands? Ernest J. Gaines, There will not be a magic day when we wake up and its now okay to express ourselves publicly. Electronic Arts, the company behind the massively popular EA Sports and Battlefield video game franchises, told staff it didnt plan to post anything pride-related on its social media. Keeping these three questions in mind will help you to develop an impactful yet genuine Pride month marketing campaign. We make that day by doing things publicly until its simply the way things are. Tammy Baldwin, Personally, coming out was one of the most important things Ive ever done, lifting from my shoulders the millstone of lies that I hadnt even realized I was carrying. Sir Ian McKellen, Gays are not interested in making other people gayBut homophobes are interested in making others homophobic. Stephen Fry, Being gay isnt something you choose, but you do face choices about whether and how to discuss it. Pete Buttigieg, I think the world has a place for gay superheroes, certainly. Stan Lee, The single best thing about coming out of the close is that nobody can insult you by telling you what youve just told them. Rachel Maddow, There is nothing wrong with you. axs qr code for multiple tickets, how to ship fresh rhubarb, Determines whether the user gets the new or old player interface are and what we do as brand... When we wake up and its now okay to express ourselves publicly Head of University Recruiting &,! 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